Price floor $0 Waiting for inputs

Break-even customers 0 At current ARPA

Monthly gap $0 After gross margin

Runway at gap Flat Cash reserve divided by gap

Inputs

Active customers Current monthly ARPA Monthly churn

New customers per month Gross margin

86%

Fixed monthly overhead Founder income target Growth budget target Cash reserve Target runway buffer

3 months

Decision Notes

Needs inputs

Context notes

What This Estimates

The price floor is the monthly ARPA needed to cover fixed overhead, founder income, and growth budget after churn and gross margin. It is a planning worksheet, not pricing advice.

Why Churn Matters

The calculator discounts the active customer base by expected monthly churn, then adds expected new customers. Higher churn raises the price floor because fewer customers carry the same cost base.

What To Test

Compare the price floor to the current ARPA, then test packaging, annual plans, onboarding quality, and churn reduction before assuming a price increase alone can close the gap.